This Company Will Forever Alter the 360° Video-Making Industry

Creating videos in 360° is not an easy task. The industry currently floats in this nebulous spot - equally positioned between film, theater and virtual reality - with a strong lack of vernacular, rules and strong exemplary models. The limitations with the technology itself is enough to make one stay away from the medium as a whole. Currently, one of the largest challenges is that you can't move the rig or tri-pod. 

Feel in the middle of the sports action with VROOMCAM. Photo cred: Treefort Music Fest Flickr

Feel in the middle of the sports action with VROOMCAM. Photo cred: Treefort Music Fest Flickr

A new company, VROOMCAM, has solved this last issue; they've made the stagnant world of shooting videos in 360° locomotive. And that's only the beginning. Have you ever heard of a film dolly that can be controlled with a remote, be programmed in advance and has machine learning capabilities? No? That's because it doesn't exist. VROOMCAM is about to change that.

The team of VROOMCAM is made up of CTO/engineer Craig Moore and CEO's Gonzalo de la Torre and father Marco de la Torre. Moore has a background in robotics including having worked for NASA and Lockheed Martin and drew on those experiences to create two devices for VROOMCAM: The Rover and The Air.

VROOMCAM Rover can be programmed to follow an actor or performer.

VROOMCAM Rover can be programmed to follow an actor or performer.

The Rover travels by ground and is human eye-height. He can be configured to perform a certain behavior, such as following a performer or avoid bumping into a person or ensemble on stage. The Rover can also be manipulated by remote control or programmed prior to the shoot. He's perfect for shooting concerts, movies, interviews and stage performances.

VROOMCAM Air is used for very specific events: sports. This floating camera can move back and forth in a stadium, ice rink or indoor field. This guy is perfect for feeling right in the action for your favorite basketball, football or hockey game. Controlled by remote and accessed by the VROOMCAM app, you can track what is being viewed as you're recording.

VROOMCAM Air in action capturing figure skating in 360°.

VROOMCAM Air in action capturing figure skating in 360°.

Not only has the VROOMCAM team solved locomotion for 360° videos, but they've also mastered the art of stabilization. Many complain that videos in the full scope of virtual reality, whether wearing a Samsung Gear VR or a Google Cardboard, can cause nausea. That's even when the camera isn't moving, but the action around it is. The images captured by VROOMCAM are smooth, almost like sailing on calm waters. This in itself is monumental and game-changing.

"It's not enough to have a virtual reality camera stuck to a tripod," CEO Gonzalo de la Torre comments. "Cameras are stuck and life does not work that way."

Guaranteed, VROOMCAM will disrupt the industry so rapidly, in a few years you'll never watch sports or concerts the same way ever again.